ESPN to promote X Games in China
By Sun Xiaochen | China Daily | Updated: 2011-05-24 07:57
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Brazilian skateboarder Sandro Dias flips over the half pipe during the Skateboard Vert finals at the 2011 X Games Asia Shanghai leg on May 2. Photo provided to China Daily |
BEIJING - Each kind of foreign-based sport covets its own Yao Ming to broaden its appeal in China, that also goes for the X Games, the world's leading multi-event extreme sports competition.
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