Creative union to fight digital IP piracy

In a signal that the creative industry is determined to protect its rights, a union to help enforce digital copyrights in China was officially established on April 26.

One of the union's founders, Li Heng, chairman of the Beijing International Copyright Trade Center (BICTC), said that sustaining copyrights is crucial, which will in turn improve innovation by digital media.

"Good designs are the crystallization of wisdom, helping China's creative industry have a bright future," Li said. "So the protection of copyrights is practically important."