Officials look to raise content of TV programs

BEIJING - In an attempt at improving the offerings on television, authorities plan to restrict TV stations' ability to run shows aimed at nothing but entertainment and revise the system used to measure the success of programs.

Cai Fuchao, minister of the State Administration of Radio, Film and Television, discussed those intentions at a national meeting on cultural reforms on Sunday.

He encouraged TV channels to not set their sights solely on attracting viewers and called for the establishment of a system that can gauge the merits of TV programs scientifically.