Can advert ban stop hedonism?

Rules on promoting goods as 'luxury' tackles symptom rather than root causes

According to Beijing's new industry and commerce regulations reported by METRO ("Ads promoting wealthy goods, lifestyles banned", March 21), local authorities are to be stricter with companies on what they say in advertisements to promote their products and services.

Those that encourage hedonism, allude to the lifestyles of "emperors and the nobility" or include bad language will no longer be tolerated, with advertisers given until April 15 to sort out their practices or face legal consequences.