Australia proposes tough cigarette laws
By Martin Parry | China Daily | Updated: 2011-04-08 08:04
SYDNEY - Australia unveiled the world's toughest laws on tobacco promotion on Thursday that would see cigarettes sold in drab olive-green packets plastered with graphic health warnings.
Under proposed legislation aimed at reducing smoking rates, due to take effect next year, all logos will be removed from cigarette packaging, and tobacco companies must print their brand name in a specific font.
Olive-green was picked after research showed it was the least attractive color for smokers, in a bid to prevent tobacco companies trying to market their products by making them look luxurious or cool, the health minister said.
Photo