NBA and Sina launch supplement marketing initiatives

SHANGHAI - China's largest web portal, Sina.com, and the National Basketball Association (NBA) launched a "partner-refueling plan" at a forum staged on March 24 in Shanghai.

The move was designed to supplement their three-year strategic partnership, which was set up last October.

According to the new plan, Sina Corp and the NBA will join hands to build a commercial platform to share, integrate and utilize their marketing resources and further promote the sport's development in China.