Trunk calls take on a whole new meaning
By Ben Yue | China Daily | Updated: 2011-03-21 08:01
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A man looks at customers gathered in front of Nokia's flagship store in Shanghai. Nokia said about 3 percent of the world's phone owners recycle their mobiles but, in China, only 1 percent do so. As many as 44 percent of Chinese people keep their old phones in a drawer because they have not heard about recycling programs. Kevin Lee / Bloomberg |
BEIJING - Nokia Corporation is helping to ring in the changes on the environmental front by planting a tree for every returned redundant cell phone and naming it after the device's former owner.
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