Consumer environment

World Consumer Rights Day, which this year fell on Tuesday, has long been an occasion for consumers to learn from the media how they can avoid being cheated or ripped off.

Actually, consumers expect the State watchdogs such as the State Administration of Industry and Commerce (SAIC) to better protect them.

The SAIC released its five-year plan for the protection of consumers' right this week. In the plan, it promised that it would intensify regular checks on foods and other consumer goods before they are sold in the market.