Thinking out of the box for new gift ideas

SHANGHAI - With so many reasons to give gifts, for many Chinese, especially those living in municipalities such as Beijing or Shanghai, the problem often lies in the "what?" rather than the "for what?".

"Precisely what should I buy?" is the question many Chinese ask themselves, wracking their brains each time the appropriate occasion arrives.

Thankfully, a savvy company from France has come out with a new gift experience concept and crossed the world to bring it to China.