Vintage Moutai fails to meet high sales expectations

SHANGHAI - The earliest bottle of Moutai liquor ever seen on the market failed to attract any buyer at Shanghai's first vintage Moutai auction, despite the high spirits of collectors.

The vintage liquor, produced in 1955, was thought to "stand a good chance of breaking the existing price record and winning the crown of the most expensive Moutai in the world" before the auction, according to Fan Ganping, vice-president of Shanghai International Commodity Auction Co Ltd.

Fan said the reason why the oldest Moutai failed to find a buyer was because the starting price has been set too high.