Readying for a grayer world
By Natasha Singer | New York Times | Updated: 2011-02-13 08:23
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An M.I.T. lab designed Agnes, an old-age-simulating suit, to help companies get a feel for their older customers' needs. Photographs by C.J. Gunther for The New York Times |
As the population ages,firms see new markets
Cambridge, Massachusetts The number of people 65 and older is expected to more than double worldwide, to about 1.5 billion by 2050 from 523 million last year, according to estimates from the United Nations. That means people 65 and over will soon outnumber children under 5 for the first time ever.
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