Lexington a great match for China

New blood in China's home decoration and household items market has given a boost to fashion-savvy Chinese.

Wealthy Chinese value personalized and custom-made household items or textiles, just as they are choosy about their clothing, jewelry or makeup, says Kristina Lindhe, chief executive officer at fashion brand Lexington Co.

"People spend almost one-third of their lives at home. If you want to know someone, just visit their home," she says.