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China Daily | Updated: 2010-12-07 08:06

Destination Italy

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The Italian Government Tourist Board (ENIT) has set up its representative office in Beijing to boost tourism to Italy.

Held at the St. Regis Beijing, the opening ceremony featured ENIT's new logo, a corporate video and a virtual travel market. The video highlighted a kaleidoscope of highly evocative images while the virtual show offered a Net-based platform for tour operators to showcase their products.

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