Armani goes online in Chinese

Chinese shoppers can now click on to Emporio Armani online. Gan Tian browses the site.

It's all in Chinese and the prices are all in yuan. The address? www.emporioarmani.cn. Italian fashion giant Giorgio Armani announced on Friday that its online store is open for business in the fastest-growing consumer market in the world.

Chinese shoppers will now be able to browse through the season's Armani collections for men and women, including the EA7 sports line, as well as the label's well-loved jeans, jewelry, perfumes, watches and eyewear.