Local governments see treasure in trademarks

With their capacity to increase company profits and boost the overall economy, trademark strategies are increasingly important to local governments across China.

The government of North China's Hebei province has issued policies to encourage companies to register their trademarks, granting a 300,000 yuan ($45,300) bonus for securing the status of well-known trademark.

A number of cities in the province are also giving cash for every well-known trademark.