Change Expo to better showcase China

In the 1970s, Japan broke the stereotype that Asian countries could only produce goods inferior in quality to those made in Europe. By the time China's economy began developing at a fast pace in the 1980s, the world had accepted that Japanese goods were as good as, if not better than, those made in Europe and North America.

Soon, South Korea followed in the footsteps of Japan. By the 1990s, South Korean companies were wresting larger market shares from their competitors in the United States and the European Union, and reaching levels that only their Japanese counterparts in Asia had scaled before.

Even in the 1990s, when the Chinese economy was growing at an unprecedented rate, the international perception was that China only did the basic work and it was for others to put the finishing touches and "add quality" to them. Chinese enterprises were almost always thought to be working on behalf of foreign companies, even though many foreign brands were being made in China.