Taobao.com aims for overseas Net sales expansion

SHANGHAI - China's largest online shopping platform, Taobao.com, said on Tuesday that it plans to expand into the European and American markets by launching a new shopping section at mall.taobao.com for cross-border online shopping at the beginning of next year, allowing Chinese e-consumers to shop beyond the Asian markets.

Chinese Internet users can already buy products online from Japanese vendors, after Taobao's partnership with Yahoo Japan Corp in June launched two online platforms to allow vendors to sell in each other's markets, the first step in its overseas expansion strategy.

The new shopping section will allow European and American brand names to sell their products at mall.taobao.com.