As market matures, so do premium dealerships
By Zhao Bian | China Daily | Updated: 2010-10-21 07:50
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Requiring an investment of 30 million yuan, Beijing Zhongrunfa Co Ltd built the first dealership in China according to Audi's global standards. |
A dealer network and team that understand what a brand, product, enterprise, competition and consumers really mean is the key to FAW-VW Audi's success in marketing in China, according to former senior official at FAW.
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