Progressive marketing of a cutting-edge brand
By Bian Ji | China Daily | Updated: 2010-10-21 07:50
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The Audi Art & Design Award includes visual art, architecture, design, music, dancing, drama and film. |
Today it might be hard to imagine, but in the 1980s, there were only seven cars for every 10,000 Chinese people. At that time, a Volkswagen Santana was an inaccessible luxury, let alone the Audi 100, which only served senior officials.
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