'Made in Italy'has prestige in China
By Lu Chang | China Daily | Updated: 2010-10-05 08:41
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A huge shoe model is featured in a display exhibited in September at the Italy Pavilion of Expo 2010 Shanghai. Lin Yiguang / Xinhua |
BEIJING - When Fabio Trassarti brought the footwear brand Giovanni Giusti to the Chinese market in 2005 with a single outlet in Beijing, he insisted the labels said Made in Italy to appeal to his Asian clientele.
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