Power Dekor looks to boost presence overseas

TIANJIN - Power Dekor, China's biggest wood flooring company, has plans to go global after earning a 12 percent share in the nation's home market - twice that of the sector's second-largest domestic player.

"Our overarching goal is to become a world famous brand by 2015 and gain a competitive edge over the entire industry," said Power Dekor President Guo Hui during the Davos forum .

According to Guo, product export alone does not make a company truly international. An influential global player must have comprehensive control of raw material resources, R&D, sales channels and service networks, he said.