Her films, her blog... her jewelry

Multi-talented actress-director Xu Jinglei is applying her Midas touch to a personal line of jewelry. Chen Nan finds out more about this latest business venture.

Xu Jinglei shows off her love of accessories by wearing an assortment of necklaces that are long and short, dark and bright. She wears a white dress as a canvas to show them off and her hair is neatly pulled back in a bun to highlight a pair of earrings dangling down her ears. And so, Xu declares her next move - a venture into the competitive fashion industry with a jewelry collection under her Kaila brand.

The 36-year-old artiste shows no sign of bending under the challenge of her new role as jewelry designer. Already, her highly rated e-magazine, also named Kaila, is attracting countless eyeballs in trendsetter cities like Beijing, Shanghai and Guangzhou, with its street fashion stories on young and hip fashionistas.