New promise for Web videos
By Brian Stelter | The New York Times | Updated: 2010-08-22 07:41
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Illeana Douglas, left, persuaded Ikea to back her online series, called "Easy to Assemble." Kat Marcinowski |
LOS ANGELES - When Illeana Douglas, long active in independent film, wanted to make a show about a Hollywood actress who becomes a blue-collar worker, she turned to the Web and to an unusual ally, Ikea.
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