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Luxury brands give inand put their goods online

By Stephanie Clifford | The New York Times | Updated: 2010-08-08 07:40

Luxury brands give inand put their goods online

Risking the wrath of department stores, high-end clothing brands like Hugo Boss are selling wares on the nternet. Suzanne Dechillo / New York Times

In the genteel world of luxury, companies long believed that the Web was no place for merchandising. And there was a gentleman's agreement with department stores not to siphon sales by reaching out directly to wealthy customers.

Luxury brands give inand put their goods online

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