Jiangsu: Trademark traction up value chain

Boost to both 'good faith' and intellectual property

The authorities of Jiangsu are seeking to increase the quality and value of the province's businesses through a trademark strategy, according to a top government official for commerce and industry.

"A trademark's role in contemporary economic life has changed fundamentally from serving as just a mark to distinguish a product from its competitors like before," She Yihe, chief of the Jiangsu Administration for Industry and Commerce, told China Daily in a recent interview.