Foreign brands cash in on Expo

SHANGHAI - International brands are cashing in on Expo 2010 Shanghai by launching new limited edition products and developing their customer bases in the city, as well as across China.

Shiseido, a Japanese cosmetics company, launched a new range of perfume, Shanghai Bouquet, in March especially for the Expo and drew inspiration for the bottle's design from the magnolia, Shanghai's city flower. The perfume, sold exclusively in Shanghai, costs 150 yuan ($22).

The US sportswear giant Nike designed two styles of running shoes that bear an image of Haibao, the official Expo mascot.