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Book Review: Samsung savors sweet success

China Daily | Updated: 2010-07-19 08:02

Book Review: Samsung savors sweet success

Samsung Electronics, the world's largest technology company by sales, is the South Korean company that has it all - a brilliant growth pattern, superb branding success, some of the highest profits in the world up to 2009, and until 2008, a chief executive officer who took Jack Welch as his model and produced a unique company through the theory of "a state of perpetual crisis".

Samsung Electronics and the Struggle for Leadership of the Electronics Industry charts the rise of Samsung Electronics from its origins as a small subcontractor and assembler of consumer electronics to its present status as a dynamic multinational corporation.

Author Tony Michell covers the problems of early growth, the crisis of the 1990s and looks in detail at the decade leading up to the company's fortieth anniversary in 2009.

Book Review: Samsung savors sweet success

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