Chirpy chirpy, tweet tweet

More celebrities are taking to microblogging to promote themselves and bond with their fans. Jules Quartly reports

It was a horror movie but singer and model Essa Xu was focused on her laptop instead of the TV screen. Curled up on the sofa in her Beijing apartment she edited a picture of herself and posted it on Sina Weibo.

These days she is far more interested in microblogging (weibo) than what is on TV. It is not just pleasure, keeping up with friends and their tweets, it is also business and a smart way of marketing herself.