Microblogs help promote pavilions

SHANGHAI - USA Pavilion staffers greet their thousands of microblog followers every morning by publishing a daily weather forecast and a quote of the day.

Pavilion employees have set up official accounts on four Chinese microblog platforms and the international microblog site Twitter.

Along with the USA Pavilion, some other popular national pavilions, including the United Kingdom, Belgium, Finland, Chile, Sweden and Italy, have established official accounts on Sina.com, the largest Chinese microblog provider by number of users.