Strong ratings, even with vuvuzelas
China Daily | Updated: 2010-06-15 07:29
NEW YORK - The World Cup is causing quite a buzz on US television.
Preliminary estimates indicate the quadrennial soccer tournament is off to a fast start with viewers, even with the odd, horn-blowing soundtrack ESPN has sought to minimize on its broadcasts.
Saturday's first-round tie by the US and English teams was seen by an estimated 13 million on ESPN, the Nielsen Co said on Sunday. It was the nation's most-watched soccer telecast since the 2006 World Cup final between Italy and France and the most-watched involving the US men's national team since 1994.
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