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Cashing in on World Cup fever

By Jules Quartly | China Daily | Updated: 2010-06-09 08:05

So what do you do when your team is out of the World Cup and a gilt-edging marketing opportunity is begging to be taken advantage of? Roll over and feign injury? I don't think so.

Cashing in on World Cup fever

While China's soccer team will not be winging its way to South Africa this hasn't prevented enterprising businessman and websites from tying their colors to the World Cup mast.

First off the plane will be the "Soccer Super Babes" group G3, who are being touted as the first Chinese dancers to perform at the opening ceremony of the World Cup - though there does seem to be a certain amount of ongoing discussion about when they will actually perform.

Cashing in on World Cup fever

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