Adidas may expand into third tier, small cities
By Yu Tianyu | China Daily | Updated: 2010-06-03 07:54
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An oversized version of adidas' official match ball for the 2010 FIFA World Cup is on display at the World Expo in Shanghai. Adidas will sponsor 12 teams playing in the tournament. Xiao Yang / for China Daily |
BEIJING - Adidas AG, the world's second-largest sporting goods maker after Nike, said it expects to improve its performance in China by aggressively restructuring its business with more outlets in smaller Chinese cities and more fashion-oriented products.
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