'Nothing like Australia'
China Daily | Updated: 2010-06-02 07:49
Critics say new tourism campaign embarassing
SYDNEY - Australia's latest bid to lure back tourists earned mixed reviews on Tuesday, with many viewers cringing at its Crocodile Dundee-style themes while experts said it may strike a chord with foreigners.
The TV advert, under the new slogan "There is nothing like Australia" and backed by a catchy song, features broad-accented Aussies and smiling visitors enjoying well-known attractions such as beaches and the giant red rock Uluru.
Photo