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'Nothing like Australia'

China Daily | Updated: 2010-06-02 07:49

'Nothing like Australia'

Critics say new tourism campaign embarassing

SYDNEY - Australia's latest bid to lure back tourists earned mixed reviews on Tuesday, with many viewers cringing at its Crocodile Dundee-style themes while experts said it may strike a chord with foreigners.

The TV advert, under the new slogan "There is nothing like Australia" and backed by a catchy song, features broad-accented Aussies and smiling visitors enjoying well-known attractions such as beaches and the giant red rock Uluru.

'Nothing like Australia'

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