Youth wary about sharing

Experience is best teacher for web-savvy users ages 18 to 29

CHICAGO - What's that? A young college grad lecturing her elders about online privacy?

It might go against conventional wisdom, but a new report from the Pew Internet & American Life Project is adding fuel to the argument that young people are fast becoming the gurus of online reputation management, especially when it comes to social networking sites.

Among other things, the study found that they are most likely to limit personal information online - and the least likely to trust free online services ranging from Facebook to LinkedIn and MySpace.

Marlene McManus, 21, is among those young adults. On the job hunt since graduating from Clark University in Massachusetts, she's been "scouring" her Facebook page, removing photos that contain beer cups and any other signs of college exploits. She's also dropped Twitter altogether.

"I have to present a public face that doesn't have the potential to hurt my image," McManus says.

She has seen otherwise upstanding adults, well past their 20s, sharing compromising photos and questionable rants with too many people online. "I get embarrassed for these people and sometimes just want to shake them," she says.

In this instance, adults over the age of 30 might do well to listen. The Pew study and a mounting body of new research is showing that the very generation accused of sharing too much information online is actually leading the pack in online privacy.

The Pew study found, for instance, that social networkers ages 18 to 29 were the most likely to change the privacy settings on their profiles to limit what they share with others online. The percentage who did so was 71 percent, compared with just 55 percent of the 50- to 64-year-old bracket.

Meanwhile, about two-thirds of all social networkers who were surveyed said they've tightened security settings.

Associated Press

(China Daily 05/28/2010 page10)