Sweet-toothed British investors eye chocolate bond
By Natalie Harrison | China Daily | Updated: 2010-05-28 07:48
LONDON - Chocolate lovers may have something rare to sink their teeth into with the issue of the United Kingdom's first ever "chocolate" bond, where investors can make significant returns in the form of chocolate rather than cash.
UK-based confectioner Hotel Chocolat hopes to raise 5 million pounds ($7.2 million) by enticing some of its 100,000 Chocolate Tasting Club members - who already pay for regular home deliveries - to put their money where their mouths are.
Rather than standard cash coupons that bonds usually pay, chocolate lovers will be paid out in their favorite indulgence: monthly Tasting Club chocolate boxes.
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