Should we pick design or content?

Take your pick: a well-designed product with mediocre content, or a bland-looking product packed with uber-fantastic content.

Fortunately, for all of us, this false dichotomy does not hold water, or any liquid, because more often, good content is also well-designed, according to the realistic sense of economic logic.

Bear with me and take the well-designed Sanlitun Soho for a handy example and compare it with a similar office site that is a me-too white elephant - just a building with inadequate aesthetic message.