Storm in a D-cup over bras for men

With the mercury rising and layers of clothing being shed in favor of summer fashions, retailers will be keeping a close eye on what's hot this year - and some online sellers hope that will be the man-bra.

The specially designed bra for men is selling online, breaking the long tradition that says it is the privilege of women to wear lingerie.

Beijing Youth Daily reported some online shops are selling male bras on Taobao.com, China's largest one-stop online marketplace. Other retailers are selling through alternate business platforms.