Letter

Ads still not up to mark

When I came to China 20 years ago, there were few advertisements on TV or newspapers. Then, the publicity material was restricted to giving details of the foundation-laying ceremony for the start of an enterprise and for data related to the company's production and performance.

A little later, advertisements were simply "translations" of foreign images and text, which were totally inappropriate to this country. Nowadays, advertising has developed except in some areas. For example, I have collected the pages of the "Donation Proposal" made jointly by China Youth Development Foundation and China Daily, ever since it started publishing in 2002.