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Japanese fashion brand

Japanese female fashion brand E-world has opened a new store in Beijing's high-end shopping mall Shin Kong Place, offering a Japanese vintage style for the city's fashionistas.

The brand, which highlights a androgynous look, has a huge collection of denim. These jeans and jackets are made from soft and breathable woven denim, comfortable black elastic Turkish denim, and Spanish printed denim. The colors include blue, brown, gold, grey and green. Within two and a half years, E-world has opened 107 boutique stores in the major cities across China.