A niche that keeps pages turning

Amid the fierce competition in the present market dominated by State-owned bookstores and online retailers, some private bookstores are catering to a special readership or resorting to diverse development to keep a foothold.

Lady Book Saloon, the first bookstore targeting women in Beijing, occupies a space of no more than 200 sq m, but the bookstore decorated with white bookshelves and purple curtains, tables and sofas, offers a cozy place for female readers.

Every day, especially after work and on weekends, the place is packed with avid readers keen to peruse the carefully selected books aimed at women.