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Size matters in the bra biz

By Lu Chang | China Daily | Updated: 2010-05-12 08:02

Size matters in the bra biz

International lingerie products are often less popular among Chinese women than local brands, industry insiders said.

The reasons: the difference in size between the breasts of Chinese and Western women.

A saleswoman with Imi's, the youth brand of Aimer lingerie at Zhongyou Shopping Mall, said most Chinese women prefer padded bras.

Size matters in the bra biz

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