The effective application, practice of strategy

As Sun Tzu, the famed Chinese military strategist, said, "Those who are proficient in playing chess grasp the overall situation; those who are not just focus on chess pieces," similarly, outstanding entrepreneurs should have the ability to control the whole situation and have penetrating insights.

When the senior managers are familiar with their duties, they would put in their mind the thought, "Strategic goals are the top priority to both the initial and terminal points of management".

The book "Chinese Companies: What Now?", written by Meng Fanchen and Yang Yuhong, explains the application and practice of goal, benchmarking management and innovation strategy for Chinese companies, drawing on his own management experience of more than 30 years.

By taking advantage of management experience at Siemens and a consultancy practice with renowned firms, he makes a deep analysis of the successes and failures of enterprises from home and abroad with his "benchmarking management" principle and solution.

Meng asks business leaders to decide on strategy when their company tries to raise operational efficiency and why they always lack direction in management strategy when the company is faced with an indefinite future and gradually tougher competition.

After 30 years of reform and opening up, China has gradually changed from a planned economy into highly efficient market economy.

The management level and thoughts of Chinese entrepreneurs also transformed as the country opened up to the outside world and underwent internationalization. Meng argues. Siemens, as a successful industry with 100 years of history, should be a model to review and learn from, he writes.

Meng introduces a benchmarking management system to Chinese companies in a book that helps Chinese companies to learn from Siemens how to determine strategic goals effectively and execute them successfully by use of his management techniques.

(China Daily 05/10/2010 page17)