Brand new success for China's firms
By Andrew Moody | China Daily | Updated: 2010-05-10 07:59
Two people walk past a billboard advertising various brands including China Mobile, ICBC and the China Construction Bank. The three companies have recently been listed among the ranks of the Top 100 Most Valuable Global Brands 2010, according to the global market research and consulting firm Millward Brown. An Xin / China Foto Press |
Emerging economies exploit product image in novel ways to capture bigger market share worldwide
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