Real estate tycoons see their giving as good for business

The 2010 China Charity List shows real estate enterprises account for about 16 percent of all the domestic businesses, while three donors on China's Top Ten Philanthropists list are tycoons from the real estate industry.

According to statistics in the latest Blue Book on Charity Donation Development in China, more than 72 percent of domestic real estate enterprises made donations and engaged in charitable activities.

Despite this, the real estate industry, which has produced the largest number of billionaire donors in the past five years, is finding it hard to counter the public perception that its success is founded on greed.