Online firms jostle for World Cup viewers
By Chen Limin and Yu Tianyu | China Daily | Updated: 2010-05-06 08:05
BEIJING - With the 2010 World Cup drawing near, privately run video websites are formulating new and innovative ways to win soccer viewers over from a State-backed website with exclusive online broadcasting rights for the World Cup in China.
China Network Television (CNTV), the country's national Internet television service under national broadcaster China Central Television (CCTV), will be the exclusive online live broadcaster for the World Cup on the mainland.
It will be 4.5 hours ahead of other video websites in broadcasting the World Cup.
Photo
