Local water bottlers to sip from premium market
By YANG NING | China Daily | Updated: 2010-05-04 08:05
BEIJING - Domestic firms are targeting China's premium bottled-water market, which has long been dominated by foreign suppliers.
Last year Chinese consumed 21 billion liters of mineral water and annual sales of premium-bottled water are expected to top 10 billion yuan ($1.46 billion) in five years.
Several domestic water bottlers are now joggling for position to compete with the dominant market players like Evian and Perrier, which control 50 percent of the premium market, according to Chinese media.
Earlier last month, Hong Kong-based JDB Group, announced plans to market its premium brand, Kunlun Mountains Natural Mineral Water, in some 30 provinces and cities across the country.
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