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$9.4 billion

The estimated brand value of Baidu, the biggest search engine in China, according to Millward Brown's annual BrandZ ranking. Baidu ranks 76th among the top 100 most valuable global brands, surpassing businesses such as eBay, Goldman Sachs, and Sony. Baidu is the second fastest growing brand so far this year, with a 62 percent jump in its brand value, following Samsung, whose brand value grew by 80 percent.