Starbucks to take China by storm with instant coffee
By YU TIANYU | China Daily | Updated: 2010-04-29 07:58
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Starbucks VIA Ready Brew instant coffee is offered at a Starbucks coffee shop in Chicago, Illinois. Starbuck's instant coffee is already available in the United States, Canada, the United Kingdom and Japan. Scott Olson / for China Daily |
BEIJING - Global coffee chain Starbucks Corp is planning to launch instant coffee products in China, a region it believes will be its largest market outside the North America, surpassing Japan.
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