Carmaker rolls out new promotion program
By Xiao Han | China Daily | Updated: 2010-04-26 08:01
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From left: Zhu Liwei, director of marketing department of BMW China Automotive Sales Co Ltd, BMW China President Christoph Stark, Shao Bin, director of marketing department of Brilliance BMW, and Li Yingjun, director of the PR deparment of BMW China, launch the 'Joy of BMW' campaign in China. Photos Provided to China Daily |
Premium German carmaker BMW kicked off a new branding campaign in China this month, in an effort to connect with its local consumers.
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