Coupe design reflects power and grace

BMW provided an insight into its design philosophy and development strategy at Auto China in Beijing.

The presentation provided extensive background information on the premium automobile manufacturer's design culture. The main focus was on the elegant 4-door vehicle BMW Concept Gran Coupe.

The concept study on display showed the design expertise that has gone into creating this new vehicle. As with the Concept CS 2007, BMW again set new benchmarks in the design of 4-door coupes.